Key Result
4x higher conversion than industry standard.
About Baron&Cabot
Baron&Cabot is a UK property investment company with offices across the UK, UAE, Hong Kong, and Africa. They specialize in helping international investors access low-risk UK buy-to-let properties through comprehensive research and full-service support. With over £800 million in property sales and a client base spanning multiple continents, Baron&Cabot handles hundreds of high-value investor inquiries weekly across their digital channels.
The Challenge
Baron&Cabot faced a critical scaling problem: their cost per lead was extremely high, and their traditional sales model required human agents for every single interaction—making growth prohibitively expensive.
Specific pain points:
- Unsustainable cost structure: High cost-per-lead combined with mandatory human touchpoint for every inquiry meant scaling required linear headcount growth
- Website channel underperformance: Their website—a major lead source—was severely underutilized with leads waiting hours or days for initial responses
- Lead response bottleneck: International investors across multiple time zones were reaching out 24/7, but the sales team could only respond during business hours
The result: Baron&Cabot was leaving significant revenue on the table while their website—one of their highest-traffic channels—failed to convert at industry-standard rates.
The Solution
Baron&Cabot partnered with Virtuans to deploy transparent, goal-oriented AI sales workers on WhatsApp with a singular focus: maximize qualified meeting bookings.
What was deployed:
- AI Inbound Agent via WhatsApp: Instantly engages every website visitor who reaches out via WhatsApp with personalized responses about UK property investment opportunities
- Multi-channel follow-up system: AI automatically follows up via WhatsApp and schedules next touchpoints to keep prospects engaged
- Automated appointment setting: Direct integration with Cal.com and HubSpot CRM to book meetings with Baron&Cabot's investment consultants
- Phone call reminders: AI makes reminder calls before scheduled meetings to reduce no-shows and improve attendance rates
- Full transparency dashboard: Complete visibility into every conversation, conversion metrics, and meeting attribution
- Implementation focus: From day one, success was measured by one metric: qualified meetings booked. The AI was trained specifically on Baron&Cabot's property portfolio, qualification criteria, and investor questions to ensure every WhatsApp interaction moved prospects toward a consultation booking.
The Results
Over 5 months, Virtuans AI transformed Baron&Cabot's website from an underutilized channel into one of their core meeting generation engines.
Meeting Generation:
- 135+ qualified meetings generated directly from website-to-WhatsApp traffic in just 5 months
- 4.4% overall conversion rate from website visitor to booked meeting (vs. industry standard of <1%)
- 4.4x improvement over industry benchmark for property investment lead conversion
Response & Engagement:
- 100% lead response rate - every WhatsApp inquiry from the website now receives instant, personalized response 24/7
- Zero wait time for international investors across all time zones (previously: business hours only)
- Automated follow-up sequences via WhatsApp keep prospects engaged until they're ready to book
Operational Efficiency:
- Website-to-WhatsApp channel fully automated - from first inquiry to meeting booked, no human intervention required
- Sales team only speaks to pre-qualified prospects who have already been engaged and educated by AI via WhatsApp
- Eliminated cost-per-lead scaling problem - meeting generation no longer requires linear headcount growth
Transparency & Control:
- Complete visibility into AI conversations and performance metrics
- Clear ROI attribution - every meeting directly tracked back to AI engagement
Data-driven optimization - continuous improvement based on actual conversation analytics
What's Next?
Baron&Cabot and Virtuans are now expanding the automation to solve the next bottleneck in their sales funnel.
- Improving show-up/attendance (SAT) rates through enhanced reminder systems and pre-meeting engagement automations
- Adding AI voice calling to proactively reach out to warm leads and book meetings via phone
Expanding AI coverage to additional lead sources beyond the website